'I Don’t Luv U' is an eye opener for youngsters

Amrapali Media Vision Pvt Ltd's 'I Don't Luv U', directed by Amit Kasaria, talks about how youngsters become victims of MMS scandals and how their 'sensational' tales become fodder for the media. Clicking pictures, filming videos and uploading them on social networking sites can at times prove to be detrimental. Ruslaan Mumtaz and debutante Chetna Pande get embroiled in one such scandal that sparks off havoc. The film also has Murali Sharma, Ravi Khemu and Ragesh Asthana.

Says Ruslaan, "The film is about how a small clip spreads like a virus. Today's youth don't think twice before uploading their intimate photos and videos on social networking sites. They feel that everything is under their control, but this could have serious repercussions." Says Chetna, "For the layman, somebody's intimate MMS is entertainment and they don't realise the trauma that the involved people go through. Also, such clips harm girls more than guys."

Associate producer Dr Pallavi Mishra feels that hi-tech gadgets have taken over the life of the youth. She says, "They even upload their outing plans and don't realise that somebody can take advantage of this. We hope our film will be an eye opener for youngsters."

I Don't Luv U, produced by Dr Anil Kumar Sharma, releases today.