Friday releases: 'Aurangzeb' versus 'I Don’t Luv U' Mix of scandal, mafia drama at box office this weekend By Indo-Asian News Service Thu, May 16, 2013 13:50:25 GMT   3 This Friday sees the clash of two films of different genre and stature. The much-promising Aurangzeb featuring Arjun Kapoor and Sasheh Aagha has an upper hand over the small-budget I Don’t Luv U featuring Ruslaan Mumtaz and Chetna Pande.  The box office will see two releases this weekend -- Atul Sabharwal's mafia thrillerAurangzeb and Amit Kasaria's directorial project I Don't Luv U which is about an MMS scandal.  Sabharwal, who directed the popular crime show "Powder" for the small screen, will once again explore the genre on the silver screen with "Aurangzeb". Actor Arjun Kapoor plays a double role in the film.  Made with a budget of Rs.25 crore, the movie talks about Yashvardhan, a real estate owner played by Jackie Shroff, and the chain of his illegal activities. The police decides to crack down his wrong doings by replacing his son Ajay with an identical man Vishal.  The title of the movie says a lot about the bonds shown in the movie.  "As everybody knows that Aurangzeb was a Mughal emperor and he went to a great extent to obtain power, even destroying his own family. This film is titled 'Aurangzeb' because human beings can push themselves to any extent to obtain power, to be at the top," Arjun Kapoor had said in an interview.  The movie also stars Rishi Kapoor, Amrita Singh, Prithviraj Sukumaran andSasheh Aagha.  Another release at the box office is actor Ruslaan Mumtaz's "I Don't Luv U". Kasaria's movie revolves around an MMS scandal and how it affects the relationship of two youngsters.  Debutante Chetna Pande will be seen opposite Ruslaan Mumtaz, who has worked in movies like "MP3 - Mera Pehla Pehla Pyaar", and "Teree Sang".  The movie will have intimate content but the actor does not feel that it will be the only thing that might attract audiences to theatres.  In an earlier interview, Ruslaan Mumtaz had said: "They have so many avenues where they can watch it all for free. There's internet, the phone... why would the audience pay Rs.300 for a ticket to watch intimacy in a film."